4.28.2014

Analyzing the Pastel Color Trend



Pastels are BACK.

I'm sure you've noticed...

These subtle shades hold a not-so-subtle presence on Pinterest boards, fashion magazines, design blogs, and 2014 runways.
http://www.elle.com/runway/ready-to-wear/spring-2014-rtw/

This trend intrigues me, since I am a color-enthusiast and 80's child (I remember my pale blue embellished unicorn sweatshirt fondly).
Image via Pinterest
It seems as though pastels float into our cultural palette after decades of turmoil. Heavy years, full of tragedy, loss and struggle. We welcome blush, peach, lemon, lavendar, and mint as if to say we are tired of the weight. We need the relief of light. We need fluffy. Sugary sweet.

For example, pastels were trademark colors of the 1950's. This decade was right on the heels of two major world wars and the largest depression in America's history.
All vintage 50's items from Etsy

In the 1980's, America headed into an era of booming prosperity after the social and economic upheavals of the 60s and 70s (including more wars). Light-hearted pastels matched the free-for-all attitudes of the times.
 All vintage 80's items from Etsy

What does our return to pastels say about our decade? Are we longing for relief from the great recession, wars in Iraq and Afganistan, major natural disasters, mass shootings, even 9/11 and the war on terror?

Maybe so, or maybe fashion is just completing its cycle.

Whatever the reason, these mellow colors now have a strong standing.
 Burberry 2014

---> Nicki

Linked with The Fashion Canvas 
and Treasure Box Tuesday 
and On Your Heart

6 comments :

  1. I love pastels, so I'm glad to see them back. I was also a teenager in the 80's, so maybe I just have a fondness for that time :)

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    Replies
    1. They are such pretty colors! Thanks for the comment.

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  2. Anonymous29.4.14

    Interesting how the appearance of pastels seems to trend after political and social challenges; fashion always seems to make a political statement

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    Replies
    1. Yes-pretty fascinating! Thanks for the comment.

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  3. Love pastels...so nostalgic!! Need to get some back in my wardrobe! :)

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    Replies
    1. Spring is the perfect time :)

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